![]() A quarter said that the taste is reminiscent of burnt toast and dirty pennies. In a survey conducted by Tropicana, nearly 80% of respondents said that brushing their teeth has the ability to ruin orange juice’s taste. ![]() The brand says the limited edition Tropicana Toothpaste is able to protect the flavor of the citrus beverage while still being able to clean teeth. The Tropicana orange juice brand has announced a solution with a new toothpaste that contains "maximum OJ flavor protection," according to a recent Instagram post. And that could help meet greater sustainability goals, letting environment-minded consumers have their cake and eat it too. It may jumpstart a new generation of CPG products - both through The Urgent Company and other manufacturers - of using animal-free dairy protein as an ingredient. This launch demonstrates the possibilities of using animal-free dairy in applications where dairy is not the star. Dairy is a ubiquitous ingredient throughout the CPG industry, appearing in snacks, frozen and shelf-stable meals, dips and dressings, cookies and crackers, beverages and desserts. CEO Ryan Pandya said at a conference earlier this year that he anticipated Perfect Day proteins in 20 new product categories by 2022. Perfect Day, which is affiliated with Brave Robot parent The Urgent Company, has long talked about getting its animal-free dairy in products throughout the grocery store. In addition, Climate Hero Super Cake comes in a fully compostable bag. ![]() In a life-cycle analysis of its animal-free proteins, Perfect Day found that its method produces up to 97% less greenhouse gas emissions, and uses up to 60% less nonrenewable electricity and up to 99% less water than traditional cow-based dairy. Though traditional cake mixes don’t necessarily have a large environmental footprint, Climate Hero Super Cake Mix comes with several sustainability stats and promises. ![]() According to the release announcing Climate Hero Super Cake Mix, the animal-free dairy proteins are creamy enough to take the place of eggs, and can also keep the baked cake tender and moist. It has no dried egg protein ingredients, making the mix completely animal-free. While most cake mixes require users to add ingredients like eggs, milk and butter, Climate Hero Super Cake Mix only needs water and oil.
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